Using Twitter to Raise The Standard
Social Media is an effective tool as it’s open to the public and can be accessed almost everywhere, especially since smartphones have become available.
The days of when you would write to the Head Office or ring them to speak to a human being, rather than listening to an automated voice on the line and annoyingly having to press a hundred numbers to speak to the correct person, are becoming a distant memory.
More and more people are now likely to update their status or send out a tweet to their followers outlining their thoughts and opinions on experience they have had with organisations. This is especially true for service providers, and good customer service has never been more important.
At Anglian Home Improvements we are dedicated to making sure that our customers service is top notch, and listening to tweets and posts about the company as a whole as well as individual experiences helps us to continually improve and develop this. We use Twitter to raise the standard by encouraging people to share all of their experiences with us so that we can act on any feedback accordingly.
Within the past few years, social media has become part of our life (whether we like it or not) and is not to be taken lightly. It is a very useful tool, but a powerful one at that, if you use it correctly, the rewards can be really worthwhile.
A typical example of how bad usage of social media can get you into trouble, a perfect example of this was when someone with access to the Chrysler twitter account accidently dropped the F-bomb back in March, it was safe to say that Chrysler were not happy.
Image sourced from Mashable.
After first claiming that the account was compromised, Chrysler later admitted that the tweet was sent by an employee of the social media agency that handles the Chrysler account.
It appears that the employee accidently tweeted from the wrong account. The mis-directed tweet was enough to cost the employee his or her job.
Despite what some critics said in the past about these various social networks, it was only a matter of time before big brands such as Pepsi, Nike etc, were going to join them and find a way to use them as part of their marketing strategy.
Being on Twitter as a company has not only helped us connect more effectively with our customer, but also enabled us to meet some great bloggers! We’ve enjoyed guest posts on the Anglian Home Improvements blog from The Garden Furniture Centre, Sally Gunnell (Olympic athlete) and Philippa Forrester to name but a few.
We asked our followers recently what they thought of our interaction on Twitter and this was their response:
We are keen to give our customers the option to find us on social networks they like spending time on, so we’re now on Google Plus as well as Facebook and Twitter! So please feel free to follow and ‘like’ us and let us know if there is anything else we can do to help improve our customer services!
Anglian Home Improvements have been trading double glazing products since 1966. Visit our website for more information about our conservatories.
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